Physical Distribution Service: A Fundamental Marketing Concept?

نویسندگان

  • John T. Mentzer
  • Roger Gomes
چکیده

This article contends that current discussion and research into the role of physical distribution service in the marketing miz are hampered by a lack of consistent definition of the concept ofphysical distribution service and its component dimensions. In order to clarify this concept, prerequisites for a theoretically meaningful understanding of physical distribution service are presented and supported by an integrative literature review. The implications of this undertaking are also discussed.

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تاریخ انتشار 1989